RA
Rare Beauty
Beauty / Skincare / Makeup
Rare Beauty, founded by Selena Gomez, is a makeup brand focused on mental health awareness and inclusive beauty. The brand has a deeply engaged community and seeks creators who align with its values of authenticity and self-acceptance.
Campaign Type
Gifted, Sponsored Post, Ambassador
Compensation
Product + Paid
Creator Size
Nano, Micro, Mid-Tier, Macro
Platforms
TikTok, Instagram, YouTube
Campaign Goals
Drive awareness of new launches, reach diverse beauty audiences, generate authentic content around mental health and self-expression, and build community.
Target Niches
Beauty Makeup Mental Health Inclusivity Gen Z